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Fjällräven: Abisko Trousers & Keb Shorts
For some fortuitous outdoor brands—through a combination of innovative product design, good marketing, and other ‘mysterious’ forces (which sometimes includes just good’ ol luck)—a particular product transforms from being a product designed for the outdoors to being a genuine mainstream fashion accessory. When I was a kid it was Oakley Frogskins. If you didn’t own a pair, you just weren’t cool.
