What’s Old is New

Few materials used in outdoors gear production have proved as enduring as Fjällräven’s proprietary G-1000 fabric. But the fabric, which has now been used by the company for 51 years, almost never made it off the cutting room floor. Fjällräven founder Åke Nordin had previously considered using the cotton-polyester blend fabric for a tent but Read More

© Copyright 2020 - Adventure Entertainment International Pty Ltd and its Related Entities. All Rights Reserved.